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The TV commercial where the company advertised the points for stuff featured someone doing exactly that. And in their commercial they tossed in a joke about how if you collected seven million Pepsi Points they would hook you up with a Harrier jet. This caught the eye of 21-year-old John Leonard. Our client followed your rules explicitly….This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet … And of course the commercial culminates with a Harrier jet landing at the teenagers high school. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. Get stuff.” And according to the commercial, among the stuff you could get was a Harrier Jet. It seemed like a simple, tongue-in-cheek concept to the marketing wizards at Pepsi in 1995; entice the ‘Pepsi Generation’ into earning points to subsequently redeem them for rewards as part of their Pepsi Stuff campaign. Shades were 175 points. 2d 116, (S.D.N.Y. As he pulls a lever back, a chilled drink pops up out of a customized metal container. B (second).) In a TV commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. In a TV commercial that aired in 1995, Pepsi jokingly included the Harrier as one of the prizes that could be received with a "mere" 7 million Pepsi points. That’s quite alot of soda to consume. The commercial advertises the Jet for 7 million Pepsi Points, which roughly converts to $7 million. John Leonard thought that sounded like a great deal. Additionally, how much is a Harrier jet worth? Our client followed your rules explicitly… This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet to our client. The court described the relevant portion of the televised commercial as follows: The scene then shifts to three young boys sitting in front of a high school building. Plaintiff tried to obtain the Harrier Jet by sending fifteen Pepsi points and a check for the amount of money needed to obtain the Harrier jet. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. “Sure beats the bus,” says the actor in the commercial, while landing on a campus in a computer animated jet. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. The Pepsi/Harrier Jet Case The Pepsi Harrier Jet commercial was obviously a humorous jest on behal of Pepsi. This one is best remembered because a business student found a loophole and ended up suing Pepsi for his Harrier Jet. In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. Exh. Exh. The fine print on the contest said that you could buy Pepsi Points for just $0.10 a piece without any purchase required of Pepsi products. Leonard vs. PepsiCo, Inc. was the case of 1996. PepsiCo advertised Pepsi Stuff in a Super Bowl ad in 1996. Image Credit: CBS. Though Pepsi did end up changing the commercial to 700,000,000 points for the jet. John Leonard Bought 7 million Pepsi Points Pepsi Refuses “no objective person could reasonably have concluded that the commercial actually offered consumers a Harrier Jet”. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. In that ad, Pepsi advertised a Harrier Jump Jet as a prize that can be redeemed for 7,000,000 points. Leonard v. Pepsico, Inc., 88 F. Supp. The last element required in making a contract varied is that parties are of sound mind and at the same time legally able to sign a contract (Slorach & Ellis, 2015). No, Mr. Leonard will not get the Harriet jet from Pepsi. The court held that the commercial could not be taken seriously as it showed a teenager flying a fighter aircraft worth 23 million dollars to school, which clearly is unrealistic. We have reviewed the video tape of the Pepsi Stuff commercial… and it clearly offers the new Harrier jet for 7,000,000 Pepsi points. Pepsi can’t just market that it tastes good. He consulted the Pepsi Stuff catalog, but it did not contain any entry or description of the Harrier jet. Buy Pepsi products, collect points from Pepsi labels and claim prizes like t-shirts, sunglasses, or – for 7 million points – a Harrier Jet. So, wearing the T‑shirt, shades, and leather jacket, the ad protagonist flies his Harrier Jet to school. Connecting a product to a bigger concept isn’t bad. The amount of Pepsi Points necessary to get the listed merchandise ranged from 15 for a “jacket tattoo” to 3,300 for a mountain bike. The young business student accused Pepsi of fraud and breach of contract, while Pepsi argued the commercial’s use of … Additionally, will Mr Leonard get his Harrier jet Why or why not? As part of their advertising campaign, Pepsi was touting a Harrier Jet in a commercial advertisement for their “Pepsi Points” program. Behold this amazing description of the commercial: The commercial opens upon an idyllic, suburban morning, where the chirping of birds in sun-dappled trees welcomes a paperboy on his morning route. But, for comic effect, Pepsi “offered” a slightly bigger prize in a TV ad--the jet, initially available at the bargain price of 7 million points. Pepsi laughed off the claim, pointing out the Harrier had never been offered in the Pepsi Points catalogue and was just in the commercial to provide a humorous completion to the piece. A t-shirt at 75 points, sunglasses at 175 points, a leather jacket at 14,50 points. The slogan was simple: “Drink Pepsi. by John McMahon Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. A piece of evidence proving that Pepsi did not enter into an agreement with Leonard is the catalog itself since it did not include the Harrier jet. We have reviewed the video tape of the Pepsi Stuff commercial … and it clearly offers the new Harrier jet for 7,000,000 Pepsi Points. Coca Cola recently made a commercial as well that addressed social issues, and it was deemed a success. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. The White House stated that the Harrier Jet would not be sold to civilians without "demilitarization," which, in the case of the Harrier, would have included stripping it of its ability to land and take off vertically. Synopsis of Rule of Law. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. Thought that sounded like a great deal aircraft for 7 million Pepsi,... John Leonard thought that sounded like a great deal seven million Pepsi points and the. High school up to school have experienced and are enclosing some free product coupons for your.! 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